Social Media & Content Management for Fashion Startup

Social Media, Content & Meta Ads Management Requirement AI-Powered Fashion-Tech Startup About the Startup We are an AI-powered fashion-tech startup building a fashion discovery and virtual try-on platform designed to make online fashion shopping more interactive and engaging. The platform brings fashion products from multiple brands into one place, allowing users to: Discover → Virtually Try → Buy Users can discover clothing from different fashion brands, virtually try products on themselves, and, if they like a product, click Buy to visit the respective brand's website and complete the purchase. The platform is planned to launch around mid-September 2026. 2. Project Objective We are looking for a freelancer or small team who can help us build our social media presence from scratch and create awareness around the product before and after launch. The objective is not simply to post content. We want to create a fashion-focused social presence that makes people: Curious about our platform- Interested in discovering fashion through our platform. Excited about virtual try-on Aware that they can discover products from different brands in one place Willing to try the platform Eventually use our platform to discover and purchase fashion The content should feel fashion-first, modern, interesting and consumer-friendly, rather than like traditional software/SaaS marketing. 3. Scope of Work A. Social Media Strategy The freelancer will be responsible for developing and executing the instagram strategy. This includes: Instagram content strategy Content pillars Monthly content calendar Pre-launch strategy Launch strategy Post-launch content strategy Content themes and campaign ideas Audience understanding and positioning Trending/relevant fashion content opportunities Growth strategy Basic community engagement The strategy should be designed specifically for a fashion discovery platform, not a generic technology company. B. Content Creation We currently do not have a large library of ready-made social media content. Therefore, the freelancer/ should be comfortable with creating content from scratch using: our platform product/interface Screen recordings Fashion imagery where appropriate Product images AI-generated/edited creative assets where appropriate Motion graphics Short-form video editing Simple animations Trending formats User-centric fashion concepts The content should demonstrate the experience of using the platform, rather than repeatedly explaining its features. 4. Content Format The primary focus should be short-form video/Reels, supported by static posts, carousels and Stories. Content should feel: Fashionable Modern Clean Premium Visually engaging Native to Instagram Easy to understand Not overly corporate Not overly promotional We are more interested in good concepts and quality content than producing a large number of repetitive posts. 5. Instagram Management The freelancer/t will manage the Instagram account, including: Content scheduling Publishing Captions Hashtags/keywords where relevant Reel covers/thumbnails Story planning Basic comment/DM monitoring Maintaining consistent visual identity Keeping the page active and organized The account will be built from the ground up, so the freelancer should also help establish: Bio Profile positioning Highlights Visual direction Content pillars Overall Instagram identity 6. Meta Ads Meta Ads will also be part of the scope. The freelancer/team should be able to: Set up Meta campaigns Define campaign objectives Create/adapt creatives Set up basic audience targeting Launch campaigns Monitor performance Optimize campaigns Test different creatives/copy Provide basic performance reporting The initial advertising budget will be limited, so we expect a focused testing approach rather than large-scale advertising. 7. Expected Monthly Deliverables The exact content volume can be finalized based on the proposed strategy, but our initial expectation is approximately: Content 8–12 Reels / short-form videos 4–6 static/carousel posts Regular Stories Fashion/trend-based content where relevant Management Monthly content calendar Content ideation Content creation Video editing Captions Publishing/scheduling Instagram management Performance Marketing Meta Ads setup Campaign management Creative testing Basic optimization Monthly performance report Quality and creativity are more important than simply hitting a high number of posts. 8. Budget Maximum Total Budget: ₹30,000/month This is an all-inclusive budget. The ₹30,000 maximum should cover: Content creation Video editing Creative development Social media management Instagram management Meta Ads management Meta advertising spend Important: ₹30,000 is the absolute maximum monthly budget available. There is no additional budget available for Meta Ads or content production beyond this amount. We are open to discussing the best allocation within the ₹30,000 budget depending on the proposed strategy. For example, the freelancer may suggest an allocation such as: ₹20,000–₹25,000 → Management + Content + Creative ₹5,000–₹10,000 → Meta Ads Spend The final allocation can be discussed based on the proposed approach. 9. Pre-Launch Requirement Since the is launching around mid-September 2026, the immediate priority is to start building awareness before launch. The freelancer/team should be able to create a pre-launch content plan, including: What ( our platform) is Why our platform is different Fashion discovery teasers Virtual try-on teasers “Coming soon” content Curiosity-driven Reels Fashion-related engagement content Countdown/launch content Early audience building We do not want the page to look like a product announcement page with repetitive “Coming Soon” posts. The goal is to make people curious about what our platform is and want to try it when it launches. 10. What We Are Looking For The ideal freelancer/team should have experience with: Fashion/lifestyle content Instagram Reels Short-form video Social media grow