B2C Lead-Gen Facebook Campaign

I want to ramp up a Facebook lead-generation campaign aimed squarely at a B2C audience. The goal is clear: capture high-quality consumer leads by refining our age-based targeting inside Ads Manager and pairing it with compelling creative that speaks directly to that demographic. Here’s what needs to happen: • Audit any existing assets or pixels and confirm tracking is airtight. • Build a full funnel strategy—audience segmentation by age group, ad set structure, creative concepts, and copy. • Launch, monitor, and optimise daily, using A/B tests to lower CPL while maintaining lead quality. • Provide concise weekly reports that highlight spend, leads captured, and actionable insights for the next sprint. Access to Meta Business Suite, the Facebook Pixel, and our landing page will be ready the moment we agree on the approach. Final acceptance will be based on a consistently decreasing cost-per-lead and a documented optimisation log so the team can follow what’s been done. If you have a proven record of squeezing maximum performance out of Facebook ads for consumer markets, let’s get this campaign rolling.