Social Media Growth & Content Strategist for Premium Lifestyle Brand

We are launching a new premium lifestyle and home brand for the North American market, built around authentic stories of Indian craftsmanship, heritage, people and places. We are looking for a Social Media Content & Growth Strategist/Manager to help build our Instagram and Facebook presence from the ground up before our products launch. We already have our brand identity, an initial 3–4 month content strategy, historical and family material, and a developer building an AI-assisted content workflow. We need someone who can bring the human creative and growth layer — strong storytelling, Reels/short-form content, compelling hooks, editing, audience engagement, analytics and organic audience growth. Content will explore stories around the Himalayas and North India, a multi-generational family fashion business, Himalayan wool and tweed, Indian marble and craftsmanship, artisans, family history, and the journey of building a new premium brand. We are not looking for someone who simply schedules posts or produces generic AI/Canva content. We want someone who understands premium lifestyle branding, authentic storytelling, short-form video and organic consumer-brand growth. This will initially be a part-time/freelance engagement for 3–4 months, with the possibility of developing into a longer-term relationship as the brand grows. Experience with lifestyle, fashion, home décor, luxury/premium D2C, heritage or artisan-led brands would be highly desirable. When applying, please share 2–3 social media accounts you have personally worked on, briefly explain your role and any measurable results, and give us one example of how you would approach building an audience for a premium lifestyle brand before products are available for sale.