Website Sales Drop Diagnosis

My course and software based site has suddenly plateaued while our competitors continue to grow, and I need a sharp set of eyes to tell me why. Once we start chatting I’ll share the URL, current ad accounts, and analytics access; from there I’m counting on you to run a full-scale audit of our paid campaigns, organic search performance, and on-site conversion flow. You’ll dig into Google Ads, Meta Ads, GA4, Search Console and any SEO tool you trust (SEMrush, Ahrefs, Moz—your call) to uncover where the leaks are. I’m interested in data-backed insights, not guesses, so please be ready to benchmark us against direct competitors and translate the numbers into clear, actionable steps that will lift leads and revenue again. Deliverables I need from this first engagement: • A concise report outlining the key issues harming traffic or conversions, supported by screenshots or data pulls. • A priority-ranked action plan covering quick wins and longer-term fixes across ads, SEO, landing pages, and user journey. • A brief call or recorded walkthrough so I can understand the findings and ask follow-up questions. If your recommendations make sense and early fixes move the needle, I’ll bring you on for ongoing campaign management and optimisation.