B2B Marketing Associate — Email Marketing, Content & Public Sector

# B2B Marketing Associate — Email Marketing & Public Sector **Part-Time | Approx. 20 Hours/Week | Remote | Long-Term** EPIC Translations is a U.S.-based language services company seeking an experienced B2B Marketing Associate to manage and grow our marketing program. Our audience consists of organizations throughout the U.S., with a growing focus on state government agencies, counties, school districts, universities, public healthcare organizations, transportation authorities, and other public-sector/federally funded organizations. ## WE ALREADY HAVE THE LEADS We are not primarily hiring someone to generate new lead lists. EPIC already has nearly 8,000 U.S.-based public- and private-sector leads/prospects. Our priority is to market to this existing audience more strategically and consistently. We need someone who can turn this database into a structured B2B marketing program: **Segment audiences → develop relevant messaging → create content → run targeted email campaigns → nurture prospects → identify engagement → generate conversations → support opportunities through the sales process.** New prospect research will continue, particularly for strategic public-sector accounts, but lead generation is secondary. ## KEY RESPONSIBILITIES ### 1. EMAIL MARKETING — PRIMARY RESPONSIBILITY Email will be our primary marketing channel.

Responsibilities

include: * Review, clean, organize, and segment our database * Develop strategies for different industries and buyer personas * Create targeted campaigns and multi-email nurture sequences * Write strong subject lines, email copy, and CTAs * Develop campaign calendars * Personalize campaigns for important segments/accounts * Create re-engagement campaigns * A/B test messaging and approaches * Monitor deliverability and list hygiene * Analyze opens, clicks, replies, meetings, and engagement * Identify engaged prospects for personalized follow-up * Continuously improve campaigns based on results We do NOT want someone whose idea of email marketing is sending the same message to 8,000 contacts. A school administrator should not necessarily receive the same campaign as a state procurement official. A university accessibility professional may need different messaging from a county language-access coordinator. We want the right message reaching the right audience at the right time. ### 2. AUDIENCE SEGMENTATION & STRATEGY Our database includes state agencies, counties/municipalities, K–12 school districts, universities, healthcare and transportation organizations, nonprofits, public agencies, and private companies. You will help determine what each audience cares about, which EPIC services are relevant, what problems they need solved, what content will earn attention, how often we should communicate, what CTAs to use, and how engaged prospects should be nurtured. We expect you to bring strategy—not simply execute instructions. ### 3. CONTENT MARKETING You will create/refine content supporting our campaigns, including: * Case studies and client success stories * Landing pages and website content * Educational/thought-leadership content * Capability and service-specific materials * Industry-specific campaigns * Presentations and email assets EPIC has substantial experience serving government agencies, educational institutions, transportation organizations, and other institutional clients. You will help turn that experience into persuasive content showing why prospective clients should trust and choose EPIC. ### 4. PUBLIC-SECTOR MARKETING Our strategic growth focus increasingly centers on U.S. public-sector organizations. You will learn how these organizations evaluate and select language-services providers and help us communicate effectively with procurement officials, contract administrators, department directors, language-access/accessibility professionals, school administrators, program managers, and other decision-makers. Experience marketing to government, education, healthcare, SaaS, professional services, or other complex B2B organizations is highly desirable. Language-services experience is helpful but not required; we can teach you our industry. ### 5. CLIENT MEETINGS & PRESENTATIONS Government agencies and institutional prospects sometimes invite EPIC to interviews, presentations, demonstrations, and finalist meetings before selecting a vendor. You will occasionally participate alongside EPIC leadership and our operational team. You must be comfortable communicating professionally with prospective U.S. clients via Zoom, Teams, and similar platforms. As you learn EPIC, you will help prepare presentation strategy, decks, and talking points; anticipate questions; participate in presentations; explain EPIC's capabilities and differentiators; position our technology/workflows; identify client concerns; and support follow-up. We are not looking for an aggressive salesperson. We need someone who communicates persuasively, builds confidence, understands client needs, and helps demonstrate why EPIC is the right partner. ### 6. LEARN & MARKET EPIC'S TECHNOLOGY EPIC has proprietary technology supporting translation and interpreting services, including document translation, on-site interpreting, OPI, VRI, ASL, CART/captioning, interpreter scheduling/management, client/project workflows, AI-assisted translation, reporting, and service visibility. You do not need to be technical, but you must learn to explain what our technology does for clients and why it matters. ### 7. STRATEGIC PROSPECT RESEARCH — SECONDARY You may periodically research high-value government agencies, school districts, counties, decision-makers, language-services contracts, procurement activity, contract expiration dates, and language-access initiatives. The objective is strategic account expansion—not mass lead scraping. ## WHAT THIS POSITION IS NOT This is not primarily social media management, paid advertising, PPC, influencer marketing, consumer marketing, generic SEO, or mass lead generatio