Data-Driven Strategic Marketing Plan

The task is to build a clear, actionable marketing strategy centred on solid strategic planning principles and strengthened with operations-research techniques. I want one cohesive document that lays out objectives, target segments, positioning, channel mix, timelines and KPIs, while an accompanying optimisation model shows—through forecasting or linear programming—how spend and resources can be allocated for maximum return. A concise list of deliverables keeps everything transparent: • Written strategic marketing plan (Google Doc or Word) • Interactive optimisation model (Excel Solver, Python/SciPy or R) that my team can tweak • Short hand-off session or video explaining the framework Acceptance criteria: the plan must link each initiative to measurable KPIs; the model must let us adjust inputs and immediately see cost-to-return sensitivities; all material has to be understandable to non-technical stakeholders. A first draft within two weeks would be ideal, followed by one revision round. If you have examples where marketing strategy and operations research met successfully, that context will help me see the fit.