Lead-Driven Google Ads Management -- 2

The objective is straightforward: generate a steady flow of qualified leads for a service-based business through a well-structured Google Ads programme. Campaign success will be measured by the volume and cost-efficiency of those leads, not vanity metrics. Scope of work • Translate current business goals into a full-funnel Google Ads strategy that maximises conversions. • Build campaigns from the ground up—audience segmentation, keyword research, compelling ad copy, extensions and negative lists included. • Configure conversion tracking in Google Tag Manager and Google Analytics to capture every phone call, form submission and chat inquiry. • Launch with controlled budgets, then refine bids, creatives and landing-page alignment through continuous A/B testing to improve cost per acquisition week over week. • Provide concise weekly reports highlighting spend, clicks, conversions, CPL and actionable next steps. Acceptance criteria 1. Tracking verifies at least 95 % of conversion actions. 2. First 30-day target CPL meets or beats current baseline (or industry average when no baseline exists). 3. Documented optimisation cycle delivered each week with data-backed rationale. Deliverables • Live Google Ads account with active search, display or Performance Max campaigns as appropriate. • Tracking dashboard (GA4 + Looker Studio) granting real-time visibility. • One-page strategy and findings summary at the end of the first month. All assets and credentials remain the property of the business upon project completion, ensuring a seamless hand-off or continued collaboration.