Commercial Real Estate PR Strategist

My commercial real-estate firm is ready to raise its profile, and I need an experienced PR professional who already has strong working relationships with editors that cover the real-estate and property markets. The brief is simple: position us as a leading voice in commercial real estate so that reporters come to us first for expert insight and commentary. Your day-to-day will revolve around developing a thought-leadership roadmap, crafting story angles that resonate with both national business media and niche trade journals, and placing those stories consistently. A solid contact book—especially across outlets such as GlobeSt, Commercial Observer, Bisnow, the business pages of major dailies, and relevant podcasts or newsletters—is essential. I’ll rely on you to pitch, secure, and manage interviews, op-eds, and by-lined articles while keeping me looped in with concise activity and coverage reports (Cision or Meltwater reports are fine). Key deliverables include: • A three-month PR plan outlining themes, target publications, and pitch schedules • At least two by-lined thought-leadership pieces per month, ready for submission • Ongoing media outreach and follow-ups that turn into published placements • A monthly coverage recap highlighting reach, sentiment, and next steps If you have a track record of elevating commercial real-estate brands and the editor relationships to match, I’m eager to collaborate and start shaping the narrative.