Senior PR & Influencer Manager – DACH, Netherlands, Poland & CEE

Our Story Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany.

Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

What You'll Do

We are looking for a highly connected culturally relevant, entrepreneurial and commercially minded PR & Influencer Manager to lead our creators marketing, cultural campaigns, events and agency management efforts across DACH, the Netherlands, Poland and selected CEE markets, with a strong focus on Germany.

This is a hands-on role for a relationship builder who thrives in a fast-paced environment, understands local cultural nuances

& communities, and has an exceptional network of creators, influencers, talent managers, media,

agencies

and retail partners.

The ideal candidate combines strategic thinking with flawless execution and understands how PR, influencer marketing and events contribute to both brand desirability,

commercial

performance

and community building.

The candidate must

demonstrate

strong business acumen and act as a strategic partner to Marketing, Commercial and Retail teams to drive awareness,

engagement

and sales across the region. What You'll Be Working On Strategic Communications & Influencer Marketing

Develop and execute integrated PR, influencer,

creator

and event strategies across DACH, Netherlands,

Poland

and CEE.

Identify

emerging cultural trends, social

conversations

and opportunities relevant to local audiences

and fandom.

Create locally relevant campaigns rooted in consumer insights, market dynamics,

cultural

moments

& highly

relevant communities.

Ensure strong alignment between brand

objectives, retailer

priorities

and commercial opportunities.

Influencer & Creator Relations

Build,

nurture

and

maintain

strong relationships with key creators, influencers, talent managers, media

contacts

and industry stakeholders across the region.

Develop long-term creator partnerships that drive both brand affinity and business impact.

Partner with retailers and agencies to maximize earned and paid influencer opportunities.

Organize regular creator engagement moments, networking

events

and relationship-building initiatives.

PR & Media Relations

Develop and execute local PR strategies supporting brand launches, product

innovations

and key business moments.

Build and

maintain

strong relationships with beauty,

lifestyle

and business media.

Monitor media coverage, competitor

activity

and industry trends.

Support reputation management and ensure consistent brand positioning across markets.

Agency & Partner Management

Manage PR,

influencer

and event agencies across the region.

Set clear KPIs,

objectives

and performance expectations.

Monitor deliverables, budgets,

timelines

and reporting.

Drive accountability,

efficiency

and continuous optimization across agency partnerships.

Build briefs and creative campaigns with partners, with a suggestion of the best agencies to oversee new projects

Campaign Management &

Reporting

Oversee campaign execution from briefing through delivery.

Manage and

monitor

campaign performance through

CreatorIQ

and other relevant tools.

Track KPIs, budget

utilization

and ROIs activations

Provide actionable insights and recommendations to

optimize

future performance.

Manage budgets in partnership with local Marketing Managers and regional leadership.

Monitor market trends, competitor

activities

and best practices.

Events & Community Building

Develop and execute influencer events, launches, retailer activations, press events and community experiences.

Represent the brand at

key

events

and networking opportunities.

Build meaningful relationships across the creator,

media

and retail ecosystem.

Ensure all events deliver clear business outcomes and measurable impact.

Cross-Functional

Collaboration

Support retailer activations,

key customer moments

and media campaigns

with the lead of

Sr

Consumer Eng. Manager

Ensure consistency of messaging and brand positioning across all channels

and all internal stakeholders

Provide strategic counsel on communications, influencer

opportunities

and market-specific initiatives Must Haves Minimum

6 to 8

years of experience in influencer marketing, PR, communications,

events

or integrated marketing.

Strong experience working across Germany (broader European markets is a plus)

Experience managing events, creator

trips

and community activations.

Network & Market Knowledge

Extensive network of creators, influencers, talent managers, media

contacts

and agencies a