Veröffentlicht am 25. Aug. 2026 · Wir haben am 30. Aug. 2026 bestätigt, dass er noch aktiv ist
US$ 250 – US$ 750 pro Projekt
We are looking for a highly experienced Shopify SEO, GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) specialist to improve the organic visibility of our established live Shopify website. PLATFORM: SHOPIFY This website is built entirely on Shopify. We are NOT using WordPress, WooCommerce, Webflow or another CMS. The freelancer must have strong hands-on experience with Shopify SEO, Shopify Technical SEO, Shopify Liquid, themes/templates, products, collections, pages, canonical URLs, redirects, XML sitemaps, schema, internal linking, Google Search Console and Bing Webmaster Tools. This project is SEO/GEO/AEO ONLY. We are not looking for a redesign, a new Shopify store, paid advertising, social media management or general digital marketing. MAIN OBJECTIVE Our goal is to achieve the maximum realistically obtainable organic visibility across all relevant search queries connected to our products, services and business. We want strong visibility across: - Google Search - Google AI Overviews - Featured Snippets - People Also Ask - Bing - ChatGPT Search - Gemini - Microsoft Copilot - Perplexity - Other major AI/search platforms We understand that nobody can guarantee #1 rankings or inclusion in every AI answer. We want a specialist who can systematically maximise our visibility across traditional search engines and AI answer engines. 1. COMPLETE SHOPIFY SEO AUDIT Audit the entire website for: - Crawlability and indexability - Googlebot/Bingbot accessibility - Robots.txt and XML sitemap - Canonical URLs - Duplicate URLs/content - Shopify-generated duplicate paths - Products, collections and pages - Redirects, 404s and broken links - Orphan pages and crawl depth - Internal linking - Pagination and filter/query URLs - Thin/duplicate content - Titles, metas and H1 structure - Structured data/schema - Mobile SEO and Core Web Vitals - Page speed and JavaScript rendering - Shopify Liquid/theme SEO issues - Image SEO Classify findings as P0 Critical / P1 High Priority / P2 Improvement. We do not want only an automated audit. Explain what is wrong, why it matters and what should be changed. 2. KEYWORD + SEARCH-INTENT RESEARCH Research the full relevant search landscape, including: - Commercial and transactional keywords - Informational queries - Long-tail keywords - Product/service searches - Category/module-specific searches - Question-based searches - Comparison queries - Buyer-intent searches - “Best”, “How”, “What”, “Where”, “Which”, “Can I” searches - People Also Ask opportunities - Featured snippet opportunities - AI conversational queries - GEO/AEO opportunities For important query clusters identify: - Search intent - Search volume where available - Keyword difficulty - Current ranking - Current ranking URL - Correct target URL - Main SERP competitors - Content gap - Cannibalisation risk - Recommended action 3. KEYWORD-TO-URL MAPPING This is a major requirement. Every important query cluster should be mapped to the correct Shopify URL. Identify: - Which existing page should target each query - Pages competing for the same keyword - Keyword cannibalisation - Incorrect intent targeting - Commercial vs informational conflicts - Pages requiring consolidation/improvement - Genuine opportunities for new pages Do not create unnecessary pages just to target slight keyword variations. 4. SHOPIFY ON-PAGE + TECHNICAL SEO Review and improve: - SEO titles and meta descriptions - H1/H2/H3 structure - Opening content - Search-intent alignment - Semantic/entity coverage - Content completeness - FAQs and direct answers - Internal links and anchor text - Image alt text - Structured content - Schema You must understand Shopify-specific SEO issues including: - /products/ - /collections/ - /pages/ - Collection/product alternate paths - Canonicalisation - Search/filter URLs - Query parameters - Pagination - Liquid templates - Theme-generated SEO issues - Duplicate JSON-LD - App-generated schema conflicts - Navigation and breadcrumbs - Sitemap behaviour - Redirect management IMPORTANT: This is an existing indexed live Shopify website. Do NOT change URLs, handles, canonicals, redirects, titles, H1s, schema or important indexed content without reviewing current performance and explaining the reason first. We want to protect and improve existing SEO equity. 5. GEO – GENERATIVE ENGINE OPTIMISATION We want our website to become a source that AI systems can understand, trust, cite and recommend where relevant. Review and improve: - Brand/entity clarity - Service/entity relationships - Factual consistency - Direct-answer sections - Definitions and Q&A formatting - Comparison content - Evidence and trust signals - Citation-worthiness - Structured data - Semantic relationships - Topical authority - Internal knowledge structure - Crawlability/accessibility AI systems should clearly understand who we are, what we provide, which pages answer which questions and why our content is authoritative. 6. AEO – ANSWER ENGINE OPTIMISATION Optimise appropriate content for: - Featured snippets - People Also Ask - Google AI Overviews - Conversational search - ChatGPT Search - Gemini - Copilot - Perplexity Important questions should have clear, factual and concise answers followed by supporting detail. 7. TOPICAL + ENTITY AUTHORITY Develop a strategy covering: - Topic hubs - Supporting content - Missing query clusters - Commercial landing-page gaps - Informational gaps - FAQs - Comparisons - Guides - Parent/child relationships - Semantic internal links - Organisation/entity signals - Brand consistency Every proposed new page must have a clear target query, search intent and purpose. We do NOT want mass-produced low-quality AI pages. 8. SCHEMA / STRUCTURED DATA Audit existing Shopify schema for: - Organisation - Website - Product - Breadcrumb - FAQ where appropriate - Missing, invalid or duplicate schema - Theme/app conflicts Only use schema that complies with current search-engine guidelines. 9. COMPETITOR + SERP ANALYSI
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