Meta Ads Expert for Indian Ethnic Fashion

Project Title: Meta Ads Specialist for Fashion E-Commerce – Instagram & Facebook Sales We are looking for an experienced Meta Ads specialist to manage paid advertising for our fashion and clothing brand, House of Sarafa. Our main goals are: * Generate actual sales through our e-commerce website * Increase qualified traffic to the website * Improve engagement and reach on our Instagram account * Grow our audience with people genuinely interested in Indian ethnic wear/fashion * Retarget website visitors and people who have interacted with our Instagram/Facebook * Improve ROAS and reduce unnecessary ad spend The freelancer should be able to handle: * Meta Ads Manager * Facebook and Instagram advertising * Campaign planning and setup * Sales/conversion campaigns * Retargeting campaigns * Audience research and targeting * Lookalike/custom audiences * Meta Pixel and conversion tracking checks * Ad creative and copy recommendations * A/B testing * Campaign optimization * Budget allocation * Regular performance reporting * Suggestions for improving Instagram engagement alongside paid advertising We already have an established fashion brand, Shopify e-commerce website, Instagram page and existing content/creatives that can be used for advertising. Important: We are not looking only for impressions, followers or clicks. The primary objective is to generate profitable sales, while also improving Instagram engagement and brand visibility. Please apply with: 1. Examples of fashion/e-commerce brands you have worked with 2. Screenshots or case studies showing ROAS/sales results 3. Your experience with Meta Ads for the Indian market 4. Your proposed strategy for the first month 5. Your monthly management fee 6. Recommended advertising budget Experience with women’s fashion, sarees, ethnic wear, luxury fashion or Indian e-commerce would be preferred. Website/Brand: House of Sarafa.com