Marketing Automation Specialist — Dynamics CRM | Remote

About the Role

• We're looking for a Marketing Automation Specialist to design, execute, and optimize campaigns within Microsoft Dynamics CRM. You'll own campaign management end to end &mdash
• from build and automation logic through performance analysis &mdash
• turning data into clear, actionable improvements. If you're comfortable owning both the technical automation setup and the analytical side of campaign performance, this role is built for that.

What You'll Do

Design and manage marketing campaigns within Microsoft Dynamics CRM Build and maintain marketing automation workflows, including triggers, segmentation, and lead nurturing logic Analyze campaign performance data to identify trends, gaps, and optimization opportunities Continuously refine campaigns based on data-driven insights Maintain clean, accurate data within Dynamics CRM to support reliable reporting and segmentation Collaborate with marketing and sales stakeholders to align campaigns with broader business goals Troubleshoot automation issues and ensure smooth, reliable campaign execution Report on campaign performance and automation health to relevant stakeholders What You Bring Solid experience with campaign management across multiple channels Hands-on experience with Microsoft Dynamics CRM, including marketing automation features Strong data analysis skills, with the ability to translate performance data into actionable recommendations Practical experience building and maintaining marketing automation workflows Strong attention to detail, particularly around data accuracy and campaign QA Solid communication skills for collaborating with marketing and sales stakeholders Nice to Have Experience integrating Dynamics CRM with other marketing or sales tools Familiarity with lead scoring models and lifecycle marketing strategy Experience with reporting/BI tools alongside native Dynamics reporting Why This Role End-to-end ownership: Own campaigns from automation build through performance analysis Data-driven impact: Use analysis to directly shape and improve campaign outcomes Modern CRM stack: Work hands-on with Microsoft Dynamics CRM's automation capabilities Cross-functional collaboration: Partner closely with marketing and sales to align on shared goals How to Apply Ready to bring campaign management and marketing automation expertise to a Dynamics CRM environment? Apply through Toptal here: https://www.toptal.com/talent/apply