Facebook Lead-Gen Ads Campaign

I need a performance marketer who can plan, build, and optimise a Facebook Ads campaign whose sole purpose is to produce a steady flow of qualified leads. We will be working with a cold audience defined by interest and behaviour signals rather than past site visitors or look-alikes, so audience research and precise targeting inside Ads Manager are critical. Here’s what I expect: • Audience blueprint that details interests, demographics, exclusions, and any testing logic • Compelling ad copy and creative concepts ready to upload (static or short-form video) • Full campaign setup inside Facebook Ads Manager, including pixel events, conversion tracking, and lead form (or landing-page) integration • Ongoing optimisation for CPL, with clear weekly reports that show what was tested, what won, and next steps I’ll supply existing brand assets, offer details, and access to the account. You bring the data-driven mindset, hands-on experience with Facebook’s latest bidding strategies, and a track record of turning cold traffic into warm prospects. Let’s launch quickly, learn fast, and scale what works.