Shopify Meta Ads Sales Campaign

I’m looking for an experienced Meta Ads specialist to plan, launch, and optimise a sales-focused Facebook & Instagram advertising campaign for my Shopify dropshipping store. The store is fully operational, the Meta Pixel is installed, and I have a selection of products that have already shown organic sales potential. The goal is to build a scalable customer-acquisition funnel that converts cold audiences into first-time buyers, while maintaining a strong CPA and improving ROAS over time. Scope of Work - Build and structure Meta conversion campaigns focused on purchases - Research and define high-potential cold audiences, interest stacks, and lookalikes - Create 3–5 high-converting ad creatives (images/short-form videos) with compelling copy - Verify Pixel, events, and conversion tracking from ad click through checkout - Launch, monitor, and optimise campaigns daily - Test audiences, creatives, placements, and budgets to identify winning combinations - Scale profitable campaigns while controlling CPA and improving ROAS - Provide clear performance reporting and actionable recommendations Expected Deliverables - Complete Meta Ads campaign and ad-set structure - 3–5 unique ad creatives with persuasive copy - Prospecting audience strategy - Pixel and event tracking verification - Minimum 2 weeks of campaign optimisation - Final performance report with key insights and next steps I’m looking for someone with proven Meta Ads experience in e-commerce/dropshipping, ideally with measurable results and case studies. If you have the expertise to build and scale profitable campaigns, I’m ready to get started immediately.