Boost Barber Shop Social Presence

I want to give our neighbourhood barbershop a louder voice online during a six-month test run. All the raw material is ready—hundreds of haircut photos, short clips of fades and beard trims, even some fun bloopers from the chair. What’s missing is the consistent strategy and day-to-day execution that will push our name in front of more locals on Facebook and Instagram. Here’s the rhythm I have in mind: three solid feed posts every week, paired with quick daily Stories to keep the shop top-of-mind. The feed should highlight limited-time promotional offers (think “mid-week fade discounts”) while the Stories and Reels capture real, behind-the-scenes moments—the buzz of the clippers, fresh towel steams, staff banter, the works. I’ll supply the imagery and rough ideas; you shape them into on-brand captions, schedule them, tag the location, blend in trending local hashtags, and handle comment replies so potential clients feel welcomed. Simple, clear metrics matter: I need to see growth in local reach, profile visits, and (ultimately) booked appointments. A short monthly report that breaks down what worked best will keep us on track and help decide whether to scale the budget after the pilot period. If you can take our existing content library and turn it into a steady, engaging Facebook and Instagram presence that fills more chairs, let’s get rolling.