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Kommo–Google Ads Integration Setup

Freelancer

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placeGB home_workTélétravail assignmentCDD publicOffre agrégée · GB

eventPubliée le 07 août 2026 · verifiedNous avons confirmé le 30 août 2026 qu'elle est toujours active

US$ 30 – US$ 250 par projet

À propos de l'offre

Build an integration between: Website → Kommo CRM → Make.com → Google Sheets → Google Ads The purpose of this integration is to track actual closed sales as Offline Conversions / Enhanced Conversions for Leads in Google Ads and attribute each completed sale to the original Google Ads click. Workflow 1. Capture Click Data from the Website When a visitor lands on the website through a Google Ads campaign, the website must capture and store: GCLID Customer information Phone number Email address, if available Lead creation date and time This information must be passed when the customer submits the website lead form. 2. Store Data in Kommo CRM When a Lead or Deal is created in Kommo, the following information must be stored: Lead / Deal ID GCLID Customer name Phone number Email address Lead creation date Lead source A custom field must be created in Kommo to store the GCLID and keep it linked to the deal until the deal is closed. 3. Phone Number Processing Before the phone number is used for Google Ads conversion data, the integration must normalize it according to Google Ads requirements. All phone numbers must be converted to the: E.164 format The required format is: +[Country Code][Phone Number] Example: +971501234567 The phone number must not contain: Spaces Hyphens Parentheses Unnecessary symbols The system must also ensure that the correct country code is added. For example, if the customer enters a local UAE number: 050 123 4567 It must be converted to: +971501234567 The phone number normalization process should be handled within Make.com or at the appropriate stage before preparing the Google Ads conversion record. If hashed customer data is required for Google Ads Enhanced Conversions, the normalized phone number must be prepared using: SHA-256 according to Google Ads requirements. 4. Send Data to Google Sheets Make.com should create or update a dedicated row for each Lead inside Google Sheets. Each record should contain: Kommo Lead ID Kommo Deal ID GCLID Customer name Original phone number Normalized phone number in E.164 format Email address Lead creation date Deal status Deal value Currency Conversion Date & Time Google Ads conversion upload status It is recommended to keep both the original phone number and the normalized phone number for troubleshooting and data validation purposes. 5. When the Deal Is Closed When a deal inside Kommo changes to: Won / Closed Won / Successful Make.com should detect the status change and retrieve the following data: GCLID Phone number Email address, if available Deal value Currency Deal closing date and time Kommo Deal ID The corresponding row in Google Sheets must then be updated. 6. Prepare the Google Ads Conversion Data The system must prepare all required conversion data for Google Ads, including: GCLID Conversion Action Conversion Date & Time Conversion Value Currency Phone number in a Google Ads-compatible format Email address, if available Deal ID The: Conversion Date & Time must represent the actual date and time when the deal was closed or the sale occurred, not the date and time when the ad click happened. 7. Prevent Duplicate Conversions The system must include a mechanism to prevent the same deal from being sent to Google Ads more than once. The: Kommo Deal ID can be used as the unique deal identifier. A dedicated Google Sheets field such as: Conversion Sent can also be created. After a conversion is successfully sent to Google Ads, the value should be changed to: YES This will prevent duplicate conversion uploads. Final Data Flow The complete workflow should be: Google Ads Click ↓ Capture GCLID ↓ Website Lead Form ↓ Phone Number + Customer Data + GCLID ↓ Kommo CRM ↓ Store GCLID with the Lead / Deal ↓ Make.com ↓ Normalize Phone Number to E.164 ↓ Google Sheets ↓ Wait for Deal Closure ↓ Kommo Deal = Won ↓ Deal Value + Sale Date & Time + Customer Data ↓ Google Ads ↓ Offline Conversion / Enhanced Conversion for Leads Expected Result The final objective is to allow Google Ads to identify which advertising click resulted in an actual completed sale. Google Ads should receive the real conversion value and the actual conversion date and time, allowing the advertising account to use real sales data for: Conversion tracking Revenue attribution Campaign optimization Smart Bidding ROAS optimization Important Technical Requirement The implementation must not simply send the phone number as entered by the customer. The developer must specifically implement: Normalize the phone number to E.164 format before preparing the Google Ads conversion record. The system should also retain and use the following customer identifiers whenever available: GCLID + Phone Number + Email Address This will provide stronger conversion matching and attribution than relying on GCLID alone.

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