Part-Time Performance Marketing Expert Needed

# Part-Time Performance Marketing Expert – EdTech ### Facebook/Instagram + YouTube Ads | Freelance / Consulting **Company:** Confidential EdTech Company **Engagement:** Part-Time / Freelance / Consulting **Location:** Remote **Experience:** 3+ years in Performance Marketing **Industry Experience:** EdTech / Online Education – **Mandatory** ### About the Company We are an established online education company focused on helping IT professionals build careers in Cloud, DevOps and emerging technologies. We have been operating in the online education space for several years and have trained thousands of IT professionals through digital marketing, workshops, webinars and career-focused programs. We are now looking for an experienced **Performance Marketing Expert** who can help us break out of our current advertising plateau and build a fresh, scalable paid acquisition strategy. --- ## What We Are Looking For We are looking for someone who has **hands-on experience running paid advertising campaigns for EdTech, online education, coaching, training or similar businesses.** This is **not a junior media-buying role**. We want someone who can look at our existing advertising system and answer: * Why have our Facebook/Instagram campaigns become stagnant? * What should we change in our creative, targeting, funnel and campaign structure? * How can we reduce CPL while improving lead quality? * How can we generate more qualified leads rather than simply more leads? * What new audiences and campaign angles should we test? * Should we continue with our current funnel or introduce new acquisition funnels? * How can YouTube Ads complement Meta Ads? * What should our next 30–90 days of paid acquisition strategy look like? We want **strategic thinking + hands-on execution**. --- ## Key Responsibilities ### 1. Meta Ads – Facebook & Instagram * Audit our existing Meta Ads account and campaigns. * Identify reasons for declining/stagnant performance. * Develop new campaign structures and testing strategies. * Plan and test new audiences, creatives, hooks and offers. * Optimize CPL, lead quality, conversion rate and CAC. * Analyze campaign data and identify winning combinations. * Recommend creative requirements to our content/video team. * Continuously test new angles instead of simply scaling existing campaigns. ### 2. YouTube Ads * Develop a YouTube Ads acquisition strategy. * Identify suitable campaign types, audiences and targeting approaches. * Test video creatives and different messaging angles. * Build retargeting strategies across the Google/YouTube ecosystem. * Track performance and optimize campaigns based on business outcomes. ### 3. Funnel & Conversion Analysis We don't want an expert who only looks at **CPL**. You should understand the complete journey: **Ad → Lead → WhatsApp → Workshop/Webinar/VSL → 1:1 Call → Enrollment** You will work with our team to identify where leads are dropping and how advertising can improve the **overall customer acquisition cost and revenue**, not just lead volume. ### 4. Testing & Growth We expect you to continuously bring new ideas around: * New ad angles * New hooks * New audiences * New creatives * New offers * New funnels * Retargeting * Lookalike audiences * YouTube acquisition * Competitor/category research * Landing-page and funnel recommendations --- # Ideal Candidate You should have: * **3+ years of hands-on paid advertising experience** * Strong experience with **Meta Ads Manager** * Experience with **Google Ads / YouTube Ads** * Previous experience working with **EdTech / Online Education / Coaching / Training businesses** * Strong understanding of lead-generation funnels * Experience with high-volume lead campaigns * Strong analytical and conversion optimization skills * Ability to interpret campaign data and make business decisions * Experience with Indian digital advertising markets ### Highly Preferred Experience with: * Webinar funnels * Workshop funnels * VSL funnels * WhatsApp lead generation * Click-to-WhatsApp campaigns * High-ticket education programs * Career/skill-development businesses * Retargeting funnels * Lead qualification and sales funnels --- # Important: We Are Open to Someone Currently Working You **do not need to leave your current job** to work with us. We are specifically open to: * Freelancers * Independent consultants * Part-time performance marketers * Performance marketing professionals currently working with another organization * Agency professionals who can take up a consulting engagement The engagement can be structured around **a few hours per week + regular strategy/review calls + hands-on campaign management**, depending on the candidate. **However, you must be able to demonstrate genuine hands-on experience and measurable results.** --- # What We Expect From You We are not looking for someone who simply says: > “I can run Facebook Ads.” We want someone who can say: > “I have worked with an EdTech business, identified the acquisition problem, tested new strategies, and improved the numbers.” Please share **specific case studies/results** wherever possible. For example: * Monthly ad spend managed * CPL achieved * Leads generated * Conversion rate * CAC * Revenue generated * ROAS * Before vs. after improvement * Type of EdTech business/funnel * Platforms used You may hide confidential company/client information if required. --- # First Assignment / Selection Process Shortlisted candidates will be given access to selected information about our current advertising funnel. We would like you to provide a **high-level diagnosis** covering: 1. What you think could be causing our current stagnation. 2. What you would change first. 3. What campaigns/audiences you would test. 4. What creative strategy you would recommend. 5. How you would approach YouTube Ads. 6. What metrics you would track. 7. Your suggested 30-day testing plan. This will help us evaluate your **thinking and strategic ability**, not just your ability to operate an