Lead-Focused Google Ads Expert

I need a Google Ads specialist to build and optimise campaigns that consistently deliver qualified leads for both my B2B and B2C offerings. The account is live but still in its infancy, so I’m open to a fresh structure or a full rebuild if it will shorten the path to conversions. Your daily work will revolve around keyword research, compelling ad copy, smart bidding strategies, and rigorous A/B testing. I also expect you to configure GA4 events, Tag Manager, and conversion tracking so every form fill or phone call is captured accurately. Past results matter to me, so please back up your approach with screenshots or case studies from previous lead-generation projects—seeing how you improved CPL or ROAS will help me decide quickly. Deliverables I will review: • A clearly organised campaign/ad group structure targeting my core B2B and B2C segments • Three high-intent keyword lists with matching ad copy and extensions • Fully set-up conversion actions in Google Ads and GA4, tested and firing • A short optimisation plan outlining the first 30 days of bid, budget, and creative tweaks If you’re confident you can lower acquisition costs while scaling volume, let’s talk.