ExpoRentalz Social Media Strategy Lead

Social Media Content Creator & Manager for ExpoRentalz Remote Freelance / Contract | Potential Long-Term / Full-Time ABOUT : ExpoRentalz is a new, premium, design-focused furniture rental business specializing in exhibition and event furniture rental. Our target customers include: • Exhibition stand builders • Exhibitors & brands • Event agencies • Corporate events & conferences • Brand activations & product launches • Networking/VIP lounges • Temporary event environments Our tagline: Customize Rent Exhibit We want to build ExpoRentalz as a modern, premium, design-led B2B brand — not a generic furniture rental company.

THE ROLE

We are looking for a Social Media Content Creator & Manager who can take ownership of our social-media content and management. This is NOT simply a Canva poster-making or posting job. We want someone who can: Think → Plan → Create → Edit → Publish → Engage → Analyse → Improve You should be able to understand the business, develop creative ideas, create professional visual/video content, manage publishing and improve the strategy based on results. Initially this will be a remote freelance/contract role, with potential for a long-term contract or full-time position based on performance. PLATFORMS You will work across: **Instagram** – Posts, Carousels, Reels, Stories **LinkedIn** – B2B content, thought leadership, industry/product content **Facebook** – Brand, product and selected video content **YouTube** – Shorts and selected longer videos **WhatsApp** – Status, product/promotional content **Google Business Profile** – Updates, products, services and announcements Content should be intelligently adapted for each platform rather than simply copied everywhere. KEY RESPONSIBILITIES 1. Content Strategy Develop monthly content ideas and strategy covering: • Brand building • Product awareness • Exhibition/event education • Industry insights • Engagement • Lead generation You should proactively suggest ideas rather than wait for instructions. 2. Content Calendar Create a monthly calendar covering topic, platform, format, objective, caption/message, visual/video direction and CTA. 3. Content Creation Create professional: • Static posts • Carousels • Reels • YouTube Shorts • Stories • Product showcases • Educational content • Promotional content • Behind-the-scenes content • Brand videos 4. Video Editing Strong short-form video skills are important. You should be comfortable with tools such as CapCut, Premiere Pro, After Effects or similar. 5. Design Strong understanding of typography, composition, branding, layout, photography and visual hierarchy. Tools may include Canva, Photoshop, Illustrator, Figma, Premiere Pro, After Effects, CapCut etc. 6. AI Content Experience using AI tools for content ideation, copywriting, research, image generation/enhancement, video creation, storyboarding and content repurposing is highly desirable. AI should improve creativity and efficiency — not produce generic-looking content. 7. Community Management Basic management of comments, DMs, engagement and identification/escalation of potential business leads. 8. Analytics Track relevant metrics such as reach, engagement, followers, views, watch time, saves, shares, clicks and enquiries. We want to understand: What worked → Why it worked → What should we do next? A simple monthly performance report/recommendation is expected. # CONTENT DIRECTION ExpoRentalz content should strongly communicate: **EXHIBITIONS + EVENTS + FURNITURE + DESIGN + CUSTOMISATION + PROFESSIONALISM** We want customers to associate ExpoRentalz with: • Exhibition furniture • Event furniture • Premium rental furniture • Customisable furniture • Exhibition stands • Corporate events • Event agencies • Stand builders • Professional execution We do NOT want the brand to look like a generic home-furniture rental business. INITIAL CONTENT MATERIAL We have already developed a detailed September 2026 Social Media Execution Playbook containing content concepts, artwork messages, visual directions, storyboards, captions and execution guidelines. The selected freelancer will receive this material and be expected to turn the strategy into finished, high-quality content. Going forward, the freelancer should also develop new ideas and continuously improve the strategy. EXPECTED MONTHLY OUTPUT We are open to your recommendation regarding the exact content mix. The initial requirement is a consistent presence across all relevant platforms, including: • Instagram posts/carousels + Reels + Stories • LinkedIn posts • Facebook content • YouTube Shorts • WhatsApp Status content • Google Business updates Quality and strategic value are more important than simply producing a large number of posts. Please propose your recommended monthly package and clearly state the deliverables. IDEAL CANDIDATE Preferred: • 2+ years social-media/content experience • Strong portfolio • Excellent visual/design sense • Strong English communication & copywriting • Strong Instagram knowledge • Good LinkedIn/B2B understanding • Strong short-form video skills • Understanding of social-media trends • AI content experience • Ability to work independently • Good organisation and deadline management Industry experience is a bonus in exhibitions, events, furniture, architecture, interior design, hospitality, B2B or experiential marketing. PLEASE DO NOT APPLY IF... Your approach is primarily: • Generic Canva templates • Repetitive quote posts • Copy-pasting identical content across platforms • Uncreative stock-image posts • Only uploading content created by others • Treating social media as a simple posting job We are looking for someone who can take ownership of the content function. WHAT WE PROVIDE : • Brand identity & logo • Brand guidelines • Product/furniture information • Business positioning • Initial content strategy • September launch playbook • Relevant brand/product assets • Direct communication with the business team You will be expected to contribute your own creat