Fitness Event Social Content Creation & Social Media Manager

I’m looking for a freelance content creator / social media content specialist to help build the Instagram and Facebook presence for a fitness event and create content for its first edition. The first edition is planned for 20 September 2026 in South Delhi. The goal is to create a high-energy, premium and competitive fitness experience that can grow into a recurring fitness event brand. BEFORE THE EVENT Create content that introduces and builds excitement around it GBYR: * What it is ? * philosophy behind it * Event/challenge explainers * participant categories * Participant journey * Training/preparation content * Countdown content * Community Partner announcements * Sponsor/brand partner announcements * Founder introduction * Registration/participation-focused Reels and Stories * Engaging fitness-related content to build the account from scratch I want someone who can suggest content ideas and strategy, not just execute instructions. EVENT DAY — 20 SEPTEMBER Full on-ground content coverage. Capture: * Athlete arrivals and registration * Warm-up * Start-line energy * Each station * Athlete struggles, reactions and celebrations * Finish moments * Winners and podium/prize distribution * Recovery area * Sponsors and partner activations * DJ/stage/event atmosphere * Participant interviews * Short athlete reactions/testimonials * Candid moments and behind-the-scenes content **The content should feel energetic, competitive, aspirational and premium — not like generic corporate event coverage.** AFTER THE EVENT Create content that keeps brand alive after the event: * Main event recap Reel * Best moments/highlight Reel(s) * Winner/athlete content * Participant reaction videos * Sponsor/partner content * Behind-the-scenes content * Additional short-form Reels from event footage ### Important I am **not looking for only an event videographer**. I want someone who understands **Instagram/Facebook content, Reels, hooks, storytelling and fitness/sports audiences**, and can help build it as a brand.