Yandex SEO for Dubai IT/CCTV Firm

I run a SIRA-approved CCTV, access-control and IT support company in Dubai and need our Russian-speaking audience to find us easily on Yandex. Google is already covered; this project is purely about Yandex and its stronger emphasis on on-page signals and precise regional relevance. Scope of work The priority is thorough on-page optimisation and accurate regional targeting for Dubai/UAE. That means solid Russian keyword research, fresh meta tags, and engaging Russian copy that keeps visitors on the page. Because we have no existing Yandex analytics, the engagement baseline still has to be established through Yandex Metrica and Yandex.Webmaster. Key actions you will handle • Research high-value Russian keywords around CCTV installation, СКУД, IT аутсорсинг and related security services in Dubai. • Write or refine Russian content and meta data so every service page aligns with that keyword map. • Configure regional settings and geotags so Yandex consistently recognises our site as UAE-based. • Set up Metrica and Webmaster, giving me clear dashboards to track impressions, CTR and dwell time. Deliverables 1. Keyword research document in Russian, grouped by intent and search volume. 2. Complete meta tag and on-page update list for all live service pages (titles, descriptions, headings, internal links). 3. Russian content snippets or full sections ready for upload to our WordPress CMS. 4. Fully configured Yandex Metrica and Yandex.Webmaster accounts with access credentials and a walkthrough. 5. Short summary report confirming correct geo-targeting and outlining next-step recommendations. Acceptance criteria: all pages must be indexed with geo = UAE in Webmaster, and at least 60 % of the agreed keyword set should reach the Yandex Top-30 within eight weeks. If you have a proven track record in Yandex optimisation and are comfortable working directly in WordPress, let’s improve our visibility for the Russian market together.