Digital Marketing & Social Media Growth Expert Required for LoanSathi.in

About LoanSathi.in LoanSathi.in is an India focused digital loan assistance and consulting platform helping customers with Personal Loans Business Loans and other financial services through a digital first process We are looking for an experienced Digital Marketing Manager / Growth Marketer / SEO Specialist who can take complete ownership of our digital growth ecosystem This is NOT a basic social media posting job We are looking for someone who can research plan create optimize publish analyze and continuously improve our complete online presence --- Main Objective Our primary growth strategy is: 75% Organic Growth + 25% Paid Marketing The major focus will be on: - Organic traffic - Organic leads - SEO and Google rankings - Social media growth - Content marketing - Website traffic - Brand authority - Community marketing - Competitor research - Lead generation - Conversion optimization - Paid marketing support We want a long term growth partner rather than someone who only schedules posts --- Main Responsibilities The selected freelancer will be responsible for managing and improving: Social Media Existing platforms include: - Instagram - Facebook - LinkedIn - X / Twitter - Reddit The freelancer should also identify and manage additional relevant platforms where genuine audience and business opportunities exist such as: - YouTube - Pinterest - Quora - Threads - Telegram - Google Business Profile - Other relevant platforms Monthly Content Target monthly production includes approximately: - 30 Short Videos - 30 Image / Visual Content Assets - 30 YouTube Shorts - 4 Long Form YouTube Videos - Up to 120 SEO focused Blogs depending on research quality and approved content plan Quality will always be more important than simply hitting a quantity target --- SEO & Website Growth The freelancer must independently handle or manage: - Keyword research - Search intent analysis - Keyword mapping - Topic clusters - Content strategy - On page SEO - Technical SEO - Internal linking - Metadata - Image SEO - Schema opportunities - Content optimization - Content refresh - Keyword cannibalization - Competitor research - Quality backlink opportunities - Digital PR opportunities - Google Search Console - Google Analytics - Technical SEO monitoring We are specifically looking for Advanced SEO Not basic keyword insertion or generic AI articles --- Content Strategy Content must be research driven and useful Topics should be based on: Search Volume + Search Intent + Competition + Relevance + Conversion Potential Content areas may include: - Personal Loans - Business Loans - CIBIL - Loan Eligibility - Loan Documents - EMI - Interest Rates - Loan Rejection - Loan Application Process - Financial Education - Small Business Finance - Entrepreneur Finance - Other relevant financial topics Content should follow a proper strategy rather than random daily posting --- Video Strategy Short videos should be designed for: - Retention - Engagement - Shares - Saves - Education - Trust - Lead generation Preferred structure: Hook → Problem → Information → Solution → CTA AI tools may be used but the final content must look natural realistic professional and human We do not want low quality obviously AI generated content Long form YouTube videos must include proper research scripting editing thumbnails SEO optimization descriptions keywords chapters where appropriate and CTA strategy --- Paid Marketing We already use Meta Ads and require professional management of: - Facebook Ads - Instagram Ads - Retargeting - Audience research - Creative testing - Campaign optimization - Conversion tracking - Pixel / tracking analysis - Landing page recommendations - A/B testing - Budget optimization Google Ads should also be evaluated and managed where financially and policy compliant Paid advertising is a supporting growth channel Organic growth remains our primary focus --- Analytics & Lead Generation The freelancer must focus on business outcomes and not only vanity metrics We want to track: - Organic traffic - Google rankings - Social reach - Engagement - Website conversions - Organic leads - Paid leads - Qualified leads - Lead sources - Conversion rate - CPL - Cost per qualified lead - Campaign performance Where technically possible marketing sources should be connected with CRM lead attribution --- Competitor Research Competitor research is mandatory The freelancer should continuously analyze: - Competitor websites - Ranking keywords - Blogs - Social media - Reels - YouTube - Content gaps - Backlinks - Landing pages - Offers - Ad creatives - Engagement - New opportunities The objective is to identify opportunities and create better content We do not want copied competitor content --- Financial Content Quality & Compliance Because LoanSathi.in operates in the financial services space the freelancer must understand the importance of accurate and responsible financial content Content must avoid: - Misleading claims - Fake statistics - Guaranteed loan approval claims - Unsupported interest rate claims - Fake bank or NBFC claims - Fabricated references - Misleading customer promises Financial information should be properly researched and fact checked YMYL and E-E-A-T principles should be considered when creating financial content --- Reporting Weekly reporting is required Reports should cover: - SEO performance - Website traffic - Ranking movement - Social media growth - YouTube performance - Content performance - Paid advertising - Leads - Best performing content - Poor performing content - Competitor updates - What worked - What did not work - What should change next A monthly growth strategy review will also be required --- First 30 Days The first 30 days should focus on: Week 1 Complete digital audit SEO audit social audit competitor research keyword research analytics and baseline performance Week 2 Build content strategy keyword mapping content calendar SEO roadmap social strategy and tracking plan Week 3 Start content production publishing