Modern Lead-Generating MCA Website

Project Description We are seeking an experienced full-stack web developer and digital marketing integration specialist to build a clean, high-converting B2B website and fully integrate our CRM and analytics ecosystem. The primary goal of the website is lead generation and funnel optimization. Visitors must be seamlessly guided toward conversion points—including contact forms, automated scheduling, gated downloadable resources (PDFs/checklists), and direct messaging options. Every lead submission must trigger automated follow-up workflows and funnel directly into our CRM without manual intervention. Core Deliverables & To-Do List 1. Website Design & Architecture UI/UX Design: Develop clean, high-fidelity responsive wireframes and layouts (desktop, tablet, mobile) featuring a contemporary, trustworthy visual style (ample white space, bold typography, unobtrusive CTAs). Front-End Development: Build out the full site architecture (Home/B2B Hero, Solutions/Services, Resource Library, Contact). Media & Brand Translation: Integrate branding assets, clean copy layout, and hero media components seamlessly into the design. 2. Marketing Tech Stack & CRM Integration HubSpot CRM Setup: Integrate all website forms, gated content downloads, and lead capture points directly to HubSpot. Automation & Workflows: Set up automated lead routing, confirmation emails, and follow-up sequences inside the CRM. Direct Communication Tools: Integrate Calendly for direct appointment scheduling and WhatsApp for real-time messaging. 3. Analytics, Tracking & Social Media Presence Tracking Pixels & Analytics: Install and configure Google Tag Manager (GTM), Meta Pixel, and LinkedIn Insight Tag for full funnel tracking. Social Media Integration: Connect primary social media channels to the site and configure cross-platform social sharing/follow triggers to help establish a unified online presence. Ideal Freelancer Qualifications Strong experience in modern web development (PHP/Tailwind, Webflow, or WordPress CMS setup). Proven track record of HubSpot CRM form and workflow integrations. Expertise in installing conversion tracking (GTM, Meta, LinkedIn). Eye for sleek, modern B2B SaaS/Fintech UI design aesthetics.