Launch Our Local Social Presence

The Sprinkler Squad is a local service company and I’d like to make our lesser-known offerings such as landscape lighting, gutter cleaning and drainage services, far more visible online. The goal is to turn Facebook, Instagram, LinkedIn and, importantly for hyper-local reach, NextDoor into active touchpoints that speak directly to local residents. What I need: • A simple but well-reasoned social strategy that outlines voice, visual style and posting cadence for each platform. • A 30-day content calendar that mixes service highlights, customer testimonials, behind-the-scenes glimpses and photo-rich project spotlights. • Post creation and scheduling: short-form copy, eye-catching graphics or edited photos, plus recommended hashtags and location tags. • Basic performance tracking so I can see which posts resonate in our area and adjust next month’s plan. All imagery or video can be pulled from our existing job files; you’ll handle cropping, light editing and layout. I’ll provide raw quotes from happy clients for testimonial posts. Tools such as Canva, Adobe Express or native Meta scheduling are fine, use whatever lets you deliver polished, on-brand content without delay. Acceptance criteria: the calendar is approved, at least 12 posts (three per week) are scheduled across all four platforms, copy is error-free and visuals fit each platform’s aspect ratio. If you can help a small local team look big online, let’s make this happen.