Local Restaurant Ad Campaign Setup

I need a hands on specialist to set up, run, and steadily optimise a hyper-local ad strategy that drives new customers through our doors in our restaurant, but also order online. The core channels are Facebook and Instagram, with additional placement on TikTok and Google Ads so we can test, learn, and retarget across the entire funnel. We will kick off with a modest spend, then scale once the data proves which audiences and creatives convert best. You’ll be expected to: • Build and structure each platform account, including pixel and conversion tracking • Produce eye-catching video ads first (our priority format), using the images and short clips we already have or by creating fresh assets yourself when needed • Launch geo-targeted campaigns, set up retargeting loops, and keep a close eye on frequency so we stay front-of-mind without overspending • Review performance daily, refine audiences, bids, and copy, and send me concise weekly reports highlighting wins, issues, and next steps Our goal is simple: increase reservations and takeaway orders from people living or working within a short drive of the restaurant. If you have case studies of previous hospitality or local-business campaigns—especially those built on lean budgets—please attach them. Seeing your creative samples and the numbers they produced will help me decide quickly. I’m ready to start as soon as I find the right partner, and I’m open to suggestions on anything that could accelerate results. Let’s make this the favourite spot in town. Please mention *ADS* in your response so I know you have read this carefully.