Performance Marketer for ReadFast.live Ads

Project: Set up and manage Instagram Ads and Google Ads for ReadFast.live I don't need a performance marketing freelancer to help launch and optimize paid ads for ReadFast.live, a free online speed-reading / RSVP reading tool that helps users read pasted text faster. Scope of work: - Review ReadFast.live and identify the best target audiences, keywords, and ad angles - Set up or improve Google Ads campaigns, including Search campaigns for relevant intent keywords - Set up Instagram / Meta ads campaigns for awareness, traffic, and user acquisition - Write ad copy variations for both platforms - Recommend simple landing page improvements that could increase conversion - Configure basic conversion tracking or advise exactly what needs to be installed - Create an initial testing plan with budget allocation, audiences, keywords, and creative concepts - Monitor early performance and provide clear weekly recommendations Ideal freelancer: - Experience with Google Ads and Meta / Instagram Ads for SaaS, apps, tools, education, productivity, or consumer web products - Able to work with small startup budgets and prioritize learning quickly - Strong copywriting and keyword research skills - Comfortable explaining campaign structure, results, and next steps in plain English Please include: - Examples of similar campaigns you have run - Your recommended first 2-week testing plan - What budget range you suggest for initial testing - What access or assets you would need from me Goal: drive relevant visitors to ReadFast.live, learn which audiences and messages convert best, and build a repeatable paid acquisition setup.