Lead-Focused Google Ads Strategy

I’m ready to turn Google Ads into a consistent source of qualified leads and I need an experienced manager who can own the entire process for both the Search and Display Networks. The plan is to attract users in a clearly-defined age range, limited to specific locations, and interested in a niche set of products and services that I will share once we start. Here’s what I expect from you: • Translate my lead-generation targets into a full campaign architecture: keyword research, compelling ad copy, responsive display creatives and precise audience segments by age, geo and interest. • Configure conversion tracking through Google Tag Manager and Google Analytics so we can measure cost-per-lead accurately from day one. • Launch, monitor and optimise bids, budgets, negative keywords and placements at least twice a week, with data-driven tweaks that steadily lower CPL while improving lead quality. • Provide a concise weekly report that highlights wins, roadblocks and next steps so I always know where the campaign stands. If you’ve successfully scaled lead funnels on Search and Display before and can back it up with clear metrics, let’s talk about timelines and get this rolling.