Lead Generation

I run a criminal-law practice in Melbourne and need someone to generate qualified enquiries. I am focusing on two proven channels—SEO and PPC—and I already know the angles I want pursued: I am looking for a more cost-effective method than google ads. Success for me looks like a measurable rise in qualified calls and form submissions, not raw traffic. Please outline how you will track conversions, report results, and refine campaigns so I see continual improvement.