Teleflora Site Design and SEO

## Teleflora Website Redesign & SEO Development We are looking for an experienced web designer/developer and SEO specialist to improve and modernize an existing **Teleflora-powered florist website**. The goal of this project is to create a cleaner, more modern, conversion-focused website while significantly improving the site's **local SEO, organic search visibility, usability, and overall customer experience**. Experience working with **Teleflora websites or similar florist/e-commerce platforms is strongly preferred**. ### Project Scope The successful freelancer will help with: * Redesigning and improving the overall look and feel of the website * Creating a more modern, professional, mobile-friendly design * Improving homepage layout, navigation, calls-to-action, and product presentation * Improving the customer journey from landing page to product selection and checkout * Optimizing the site for mobile and tablet users * Improving site speed and general technical performance where the Teleflora platform allows * Reviewing existing website structure and recommending improvements ### SEO Development A major part of this project will be improving the site's organic search presence. SEO work should include: * Local SEO strategy * Keyword research * Competitor research * On-page SEO * Page titles and meta descriptions * Heading structure * Image alt text * Internal linking * URL and site structure recommendations * Local service-area optimization * Google Business Profile recommendations * Schema/structured data where possible * Technical SEO review * Duplicate/thin content review * Content recommendations for important landing pages * Search-focused copy improvements * Conversion-focused SEO recommendations We would also like recommendations for building dedicated landing pages targeting important searches such as: * Florist in [City] * Flower delivery in [City] * Same-day flower delivery * Funeral and sympathy flowers * Birthday flowers * Anniversary flowers * Wedding flowers * Corporate flowers * Seasonal flower delivery * Local neighbourhood/service-area searches ### Important This is a **Teleflora website**, so we need someone who understands that there may be platform limitations compared with Shopify, WordPress, or fully custom websites. Please do not apply if your solution is simply to recommend moving the entire website to another platform. We want someone who can determine **what can realistically be customized and optimized within Teleflora**, and then maximize what is possible. ### Ideal Freelancer We are looking for someone with experience in: * Teleflora website development/design * Florist or local-business websites * Local SEO * E-commerce SEO * Conversion optimization * Mobile-first web design * Google Search Console and Google Analytics * Google Business Profile optimization ### When Applying Please include: 1. Examples of Teleflora websites you have worked on, if available 2. Examples of local SEO projects and results 3. Examples of florist, retail, or local-service websites you have designed 4. A brief explanation of what you believe can and cannot be customized within Teleflora 5. Your recommended approach to improving rankings for local flower-delivery searches 6. Estimated project scope and milestones We are not looking for a generic template refresh. We want someone who can combine **strong design, local SEO, conversion strategy, and an understanding of Teleflora's platform** to create a website that performs better both visually and in search. There may also be opportunities for ongoing SEO, content development, and website optimization after the initial project is completed.