Healthcare Lead Generation Paid Ads

I run a healthcare-focused service business and need a paid-media specialist who can take full ownership of our lead-generation campaigns. The objective is straightforward: bring in a higher volume of qualified enquiries while steadily driving our cost per acquisition down. You will be expected to shape the entire funnel—from campaign strategy and granular audience or keyword research through compelling ad copy, budget pacing, tracking implementation (Tag Manager, pixels, offline conversions), and weekly performance analysis. Google Ads and Meta Ads will be the core platforms, but I’m open to testing others if you can present a solid case for them. Because healthcare lead quality is critical, I want clear frameworks for continuous A/B testing, negative-keyword sweeps, and bid adjustments that prioritise appointment-ready prospects over raw traffic. Transparent reporting is essential; I need dashboards (Data Studio or similar) that surface spend, CPL, and ROI in real time, plus concise insights on what to scale or cut each week. Deliverables: • Initial audit and 90-day media plan • Launch of campaigns with tracking fully verified • Ongoing optimisation and weekly performance summaries • End-of-month deck outlining wins, learnings, and next steps Success will be measured by the volume of booked consultations, cost per qualified lead, and overall return on ad spend. If you have a track record of doing exactly that for healthcare providers, let’s move forward.