Drive EdTech Course Sales

I run an EdTech platform that sells specialised online courses to working professionals. My current Facebook advertising brings traffic but isn’t converting at the rate I need, so the priority is a conversion-focused campaign that turns interested prospects into paid learners. You’ll take full control of the Facebook Ads ecosystem—audience research, creative strategy, pixel events, retargeting funnels and daily optimisation—with one clear KPI: sales growth at a sustainable ROAS. Existing ad assets and pixel data are available for you to evaluate and refine; fresh copy, visuals and offers can be created or adjusted as you see fit, provided they stay on-brand. Deliverables • Campaign blueprint outlining audiences, messaging angles and funnel stages • Live ads set up in Ads Manager, configured for Purchase events • Retargeting sequences and look-alike audiences based on past purchasers • Weekly performance report highlighting spend, conversions, CPA and ROAS, plus recommendations for the next sprint Acceptance criteria • Conversion tracking verifies at least 95 % of recorded purchases • CPA reduced by a minimum of 20 % within the first 30 days while maintaining or improving ROAS Access to our Meta Business Suite and course landing pages will be granted immediately after kickoff so you can begin auditing and rebuilding the account without delay.