Director, Media Scale Markets

About Us

SharkNinja

is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively

impact

people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven

track record

of bringing disruptive innovation to market and developing one consumer product after another has allowed

SharkNinja

to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than

4,100

associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About Us

SharkNinja

is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively

impact

people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven

track record

of bringing disruptive innovation to market and developing one consumer product after another has allowed

SharkNinja

to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at

SharkNinja

At

SharkNinja,

we’re

building an AI-native culture.

We’re

not waiting for the future;

we’re

creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise

what’s

possible to create meaningful impact for our consumers. If you believe the best way to do your job

hasn’t

been invented yet,

you’ll

fit right in.

The Role

SharkNinja

is seeking a strategic, globally minded, and results-driven media leader to oversee media excellence, cross-regional strategy, and agile activation across

Scale

Markets

(NEUR; Nordics and Benelux,

and SEUR; Spain and Italy),

a core engine of

SharkNinja’s

global expansion.

As the Director of

Media for

Scale

Markets, you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full-funnel media execution across emerging regions, ensuring top-of-funnel and brand-building efforts complement performance-driven plans led by DTC, Retail Media, and Amazon teams.

This is a high-impact leadership role for a critical thinker who excels in complexity, thrives in high-growth environments, and brings an agile, test-and-learn mindset to modern media.

Responsibilities

Growth Market Paid Media Strategy & Execution

Lead the development of integrated, full-funnel media strategies for

Scale

Markets, spanning top-funnel with a “social-first” mindset (Paid Social, Video, Partnerships), mid-funnel channels (Paid Social), and complementing lower-funnel programs (Amazon, Retail Media, DTC).

Lead the Scale Markets Media teams , based in

country .

Create cross-region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning.

Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners.

Ensure media plans align with global priorities while reflecting local nuance and market realities.

Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity.

Agile Campaign Management & Performance Optimization

Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.

Guide

markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts.

Review weekly performance data across media mix, creative, and pacing; provide direction to

optimize

in real time.

Triangulate insights across analytics, MMM, brand lift, and in-platform metrics to refine strategies and build learning agendas.

Cross-Functional Partnership & Agency Leadership

Serve as the senior media partner for

Scale

Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs.

Build bridges between global and regional teams to ensure connection, consistency, and shared learnings.

Lead global and regional agency relationships—overseeing

briefing , performance reviews, optimizations, and quarterly business updates.

Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars.

Leadership, Influence, Capability Building

Mentor and guide regional marketers, elevating media

expertise

across

Scale

Markets.

Establish a global-to-local media leadership framework that enhances consistency and operational excellence.

Act as a key member of the global media leadership team, providing insights and recommendations to senior executives.

Present strategies, performance updates, and opportunities with clarity, confidence, and influence.

Data, Measurement & Innovation

Champion measurement excellence across

Scale

Markets,

showcasing