Comprehensive On-Page & Off-Page SEO

My website needs a well-rounded SEO campaign aimed squarely at improving its position on Google. On the page itself I want three areas handled first: • Meta tags and meta descriptions rewritten for click-worthy relevance • Existing copy refined for stronger keyword focus and readability • A tighter internal linking structure that helps both users and crawlers Beyond the page, I expect a healthy off-page strategy—authoritative backlinks, clean local citations where appropriate, and any ethical outreach that can accelerate trust signals. Please base decisions on current best practices and provide a short plan of attack before work starts, plus a concise ranking / traffic snapshot when each milestone is finished so I can see progress at a glance.