Cafe menu engineering with elegant-simple Design

I’m refreshing my café’s printed menu and need a designer who can merge solid menu-engineering principles with a clean, modern-minimalist look. The finished piece will span roughly four to six half-pages (think folded booklet or slim card rather than full A4 sheets) and should feel light, uncluttered, yet still guide the eye toward high-margin “hero” items. Here’s what I’m after: • Layout that quietly nudges customers toward my most profitable dishes—placement, box highlights, subtle price anchoring, and smart category flow are key. • A simple, elegant typographic treatment. I lean toward generous white space, tight iconography, and clear hierarchy instead of heavy graphics. • Colour palette is flexible; if a strict black-and-white scheme works, great, but I’m open to a restrained accent colour if it enhances readability. • No stock food photos. If an understated line illustration or icon serves a functional purpose (e.g., vegetarian, spicy), use it sparingly; otherwise, let the type do the talking. Deliverables 1. Print-ready PDF (CMYK, 300 dpi, with bleed). 2. Editable source file (Adobe InDesign or Illustrator preferred). 3. A quick legend explaining the engineering decisions—why items are placed where they are, which receive visual emphasis, and the logic behind any pricing cues. I’ll supply copy, prices, and category breakdowns once we start. If you’ve previously balanced aesthetics with profit-driven menu strategy, I’d love to see an example.