Publicada em 08 de ago. de 2026 · Verificamos em 11 de ago. de 2026 que ainda está no ar
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 3091 - Director, Solutions, Activation - UK Location:
London
Reporting into:
Head of Activation
About
WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet,
clients
and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
About
WPP Media Solutions -
A Leading
WPP Media
Brand
Our proprietary, opt-in media solutions give clients access to unique advantages and
cutting-edge
capabilities. Through a single point of access to addressable media,
we've
built on premium inventory and
leveraged
universal customer signals.
We enable cross-channel storytelling, cross-platform AI optimization, and robust business impact measurement to maximize campaign effectiveness.
Role Summary and Impact
The Activation Director
is
a pivotal role in our Activation team, tasked with leading a top-tier team to deliver exceptional media solutions. This individual will work under the Head of Activation, managing a specific agency/business
area
and spearheading cross-channel campaigns to achieve outstanding results for our clients.
The
role involves collaboration with both onshore and offshore specialists.
Skills and Experience
At
WPP Media, we believe in the power of our culture and our people.
It’s
what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace
WPP &
WPP Media’s
shared
core
values:
Be
Extraordinary
by
Leading Collectively
to
Inspire transformational Creativity.
Create an
Open
environment by
Balancing People and Client Experiences
by
Cultivating Trust .
Lead
Optimistically
by
Championing Growth
and Development
to
Mobilize the Enterprise .
Key Responsibilities :
Leadership
Collaborate with the Heads of Activation on the strategic vision and structure development and execution across the activation function.
Lead pivotal business projects and initiatives to enhance our solutions and capabilities, engaging with both internal stakeholders and external partners.
Lead your pods of activation experts to
represent
activation's voice within GroupM, offering in-depth, cross-channel insights and
expertise .
Be the expert in the room, sharing insights as cross-channel specialists across the business and externally with agencies and clients .
Act as the senior escalation point for your agency "patch" and serving as a liaison for your agency teams.
Owner of a single channel demand management.
Collaborate with Marketing Science for the integration of data and AI in campaigns and ensure best practices in data-driven, multi-channel campaigns from
inception
to reporting.
Support client engagement projects as expert, feed into testing roadmaps and
new activity
uptake.
Develop an independent activation team proficient in problem-solving.
Encourage the creation and uptake of data-driven, multi-channel, brand-safe best practices to achieve client goals from campaign setup to reporting and reconciliation.
Take ownership of activation requirements within Ad Tech Product Development programmes.
Work closely with other teams in Nexus and the wider GroupM ecosystem to ensure the highest quality activation by implementing systems, tools, and processes that govern quality and performance.
Cultivate a culture of rigour and continuous improvement in best practices and processes combined with an agile, experimental approach to empower the team to innovatively expand the scope of our Nexus Media Solutions.
Facilitate knowledge sharing throughout the business.
Embed the intelligent use of data and AI analytics into the campaign lifecycle.
Develop a self-reliant activation team capable of independently resolving activation issues.
Processes and efficiencies
Own key projects to improve ways of working and team efficiencies .
Continuously refine processes,
SLAs
and best practice to improve campaign quality and efficiency.
Ensure the continuous iteration and adoption of process and best practices that drive quality, efficiency, and accuracy across all campaigns.
Drive operational excellence through automation, training, and offshoring.
Unify onshore and offshore teams for effective campaign delivery.
Facilitate knowledge sharing and ensure documentation accessibility.
Utilise systems for campaign monitoring, addressing recurring issues.
Align business processes with activation team needs and codify working practices.
Integrate data, AI, and analytics solutions with
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