Meta Ads Conversion-Focused Performance Marketer

Meta Ads Specialist / Performance Marketer — Tamil Nadu | Placement-Focused Program We’re Hiring a Performance Marketer Who Can Drive Admissions — Not Just Leads We run a fast-growing IT placement and career guidance program in Tamil Nadu. This is NOT a coding course or generic training program. Our focus is helping: - Experienced IT professionals struggling to get their next opportunity - Experienced candidates looking for better career opportunities - Career switchers trying to move into high-demand technology roles - Candidates who need structured placement guidance and trusted referrals We are now looking for an experienced Meta Ads Specialist / Performance Marketer who can help us scale this program through Facebook and Instagram. IMPORTANT: TAMIL NADU ONLY We are specifically looking for a Tamil Nadu-based freelancer who: - Understands the Tamil Nadu job market - Can communicate comfortably in Tamil and English - Understands Tamil audience behaviour and buying psychology - Has experience targeting audiences within Tamil Nadu - Can create campaigns specifically for Tamil-speaking audiences - Understands the difference between generating inquiries and generating serious candidates Our target audience is Tamil Nadu candidates only. --- THE MAIN OBJECTIVE We don't want thousands of cheap leads. We want qualified candidates who are genuinely looking for placement/career opportunities and are willing to take the next step. The funnel we care about is: META ADS → QUALIFIED CANDIDATE → COUNSELLING → ENROLMENT → PLACEMENT OUTCOME Your primary KPI will be qualified paid enrolments, not simply CPL. --- YOUR RESPONSIBILITIES You will own the Meta performance marketing strategy, including: - Audience research and segmentation - Tamil Nadu-specific targeting - Career-switcher audience strategy - Experienced IT professional targeting - Campaign architecture - Prospecting campaigns - Retargeting campaigns - Creative and copy testing - A/B and multivariate testing - Budget allocation and daily optimisation - Lead quality optimisation - Conversion funnel analysis - CRM-based performance analysis - Identifying why leads fail to convert - Improving the journey from advertisement to paid enrolment You should be comfortable making decisions based on actual conversion data, not vanity metrics. --- OUR CORE AUDIENCE We particularly want to reach: Experienced Candidates People who already have work experience but are struggling with: - Getting shortlisted - Finding better opportunities - Career progression - Switching technology domains - Getting relevant interview opportunities - Finding trusted placement support Career Switchers Candidates who want to transition into technology roles and need a structured path toward employment opportunities. The marketer must understand how to distinguish these audiences and build different messaging and campaign segments rather than putting everyone into one audience. --- PLACEMENT-FOCUSED POSITIONING Again, this is important: WE ARE NOT HIRING A MARKETER TO SELL A GENERIC CODING COURSE. Our marketing needs to communicate the value of a placement-focused program, career guidance, interview support, and access to relevant opportunities/referrals. You should be able to market based on career outcomes and candidate intent, while keeping all advertising claims accurate and compliant. --- PERFORMANCE-BASED COMPENSATION We are moving toward a results-driven compensation model. We don't want to pay simply because campaigns were launched or leads were generated. We want incentives aligned with actual business results. You can propose your preferred model, such as: - CPA per confirmed enrolment - Tiered CPA based on admission volume - Percentage of revenue/tuition generated - Milestone-based model - Hybrid fixed + performance model Your proposal should clearly explain: What you expect → What you deliver → How you get paid We will use our CRM to track lead quality, counselling progress and confirmed enrolments. --- WHAT WE WANT TO SEE FROM YOU Please don't send a generic message saying: "I am a Meta Ads expert with 5 years of experience." Show us your numbers. Include: 1. Previous Meta Ads case studies 2. Campaign budgets personally managed 3. Average CPL 4. Qualified-lead rate 5. Lead-to-sale/admission conversion rate 6. Cost per acquisition 7. ROAS/revenue generated where available 8. Experience with education, recruitment, career services, EdTech or similar businesses 9. Experience targeting Tamil Nadu / South Indian audiences 10. Your proposed performance-based compensation model Also tell us exactly what you personally handled in your previous campaigns. --- WHO WE ARE LOOKING FOR The ideal person is: ✓ An experienced hands-on Meta Ads specialist ✓ Strong in performance marketing ✓ Experienced in lead-generation funnels ✓ Strong in audience segmentation ✓ Comfortable analysing CRM data ✓ Experienced with conversion optimisation ✓ Understands Tamil Nadu audiences ✓ Fluent in Tamil + English ✓ Comfortable with performance-based compensation ✓ Focused on revenue and admissions rather than vanity metrics Tamil Nadu-based freelancers only. If you have successfully converted advertising spend into qualified customers and measurable revenue, we want to talk to you. ROLE Meta Ads Specialist / Performance Marketer Location: Tamil Nadu, India Work: Remote Target Market: Tamil Nadu Language: Tamil + English Industry: IT Career / Placement Compensation: Performance-based / Conversion-linked Apply with your portfolio, campaign results and proposed performance model.