Director, Product Marketing

Position Overview: The Director, Product

Marketing

will own the end-to-end

go-to-market strategy for Diligent Boards , driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions.

We are looking for a

strategic B2B SaaS product marketer with

strong

technical aptitude

who can translate complex technology into compelling customer value. The ideal candidate has experience in a

SAAS

technology company.

Exposure to

product-led growth (PLG)

is highly valuable.

You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership to

identify

market opportunities, influence product strategy, and bring differentiated technology solutions to market.

This is a high-impact role requiring someone who can move seamlessly between

technical product detail, customer insights, commercial strategy, and compelling storytelling .

Key Responsibilities: Go-to-Market & Product Strategy

Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions.

Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights.

Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits.

Identify

opportunities to improve

product-market

fit, adoption, expansion, and revenue growth.

AI & Technical Product Marketing

Develop GTM strategies for

AI-powered products and capabilities , translating AI/GenAI functionality into clear business value and differentiated market positioning.

Build sufficient technical depth

to credibly

understand

and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities.

Partner with technical product and engineering teams to ensure

accurate

and compelling communication of product capabilities.

Market & Customer Insights

Develop deep understanding of our

ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends .

Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations.

Identify

opportunities across

SMB and mid-market segments , including digital and product-led growth motions.

Sales Enablement & Commercial Execution

Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools.

Partner with Marketing and Sales on campaigns that generate demand and accelerate

pipeline

and revenue.

Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales.

Measurement & Optimization

Establish KPIs to measure product marketing impact across

pipeline, conversion, product adoption, expansion, and revenue.

Use quantitative and qualitative insights to continuously

optimize

GTM strategies, positioning, messaging, launches, and campaigns.

Required Experience/Skills: 8+ years of B2B SaaS/product marketing experience , with

significant experience

in a technology company.

5+ years in product marketing or technical product marketing , with

demonstrated

ownership of end-to-end GTM strategies.

Strong technical aptitude and the ability to understand and simplify complex

SaaS, APIs, integrations, data, automation, and AI/GenAI technologies .

Demonstrated experience developing

AI/GenAI go-to-market strategies

or marketing AI-enabled products/features.

Experience marketing to

SMB and/or mid-market customers , with an understanding of differentiated buying journeys and GTM motions.

Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement.

Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership.

Strong analytical skills and ability to turn market and customer data into actionable GTM strategies.

Exceptional storytelling, written and verbal communication, and executive presence.

Ability to

operate

autonomously, prioritize effectively, and influence cross-functional stakeholders in a fast-paced environment.

Preferred Experience: Experience in

GRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS .

Experience with

product-led growth (PLG) , self-service, digital acquisition, or usage/adoption-driven growth models.

Experience marketing products to executives, General Counsels, Corporate Secretaries, legal professionals, CIO/IT leaders, security teams, or other complex buying committees.

Experience with generative AI, LLMs, AI agents, automation, analytics, or other emerging technologies.

Experience with pricing, packaging, monetization, and product-market fit initiatives.

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.