Instagram Gaming Channel Manager

Running my gaming-focused Instagram page needs to move from casual posting to structured, data-driven growth. The work centres on three pillars: strategy, content, and community. Strategy • Audit the current profile, hashtags, and insights to uncover quick wins. • Build a 90-day roadmap that plots follower milestones, engagement targets, and posting cadence. Content • Turn raw gameplay clips, highlight reels, memes, and short commentary into an upload calendar that keeps the feed and Reels active every day. • Write thumb-stopping captions, tag the right creators, and align each post with trending audio. • Maintain a brand sheet so colours, fonts, and tone stay consistent. Community & Analytics • Reply to comments and DMs within 24 hours, spark conversations on Stories, and source UGC from followers. • Track reach, saves, shares, plus CTR on link-in-bio; report weekly with recommendations for tweaks. Deliverables 1. Initial audit & 90-day growth plan (PDF) 2. Two weeks of pre-scheduled posts loaded in Later, Buffer, or native Meta Planner 3. Weekly KPI report and content suggestions Acceptance Criteria • At least 15 % average engagement rate improvement by the end of month one • Consistent posting streak of 30 days without gaps • Clearly formatted analytics report that matches Instagram Insights figures Adobe Premiere, CapCut, Canva, and Meta Business Suite are the preferred toolset, but comparable alternatives are fine if they export in the same quality. Freelancers with gaming niche experience will have an edge, yet the primary requirement is delivering noticeable, measurable growth through smart content and community management.