Google Ads Leads: Maths Tuition

I run an online maths-tuition service and I’m ready to scale enrolments through a focused Google Ads campaign. The single objective is crystal-clear: drive qualified visitors to my homepage and convert them into sign-ups for live lessons. Here is what I need help with: • Keyword and audience research that zeroes in on parents and students actively looking for maths tutoring. • Compelling search-ad copy and extensions crafted to highlight my unique selling points—live online instruction, flexible scheduling, and proven exam-prep results. • Full campaign build inside Google Ads, including conversion tracking tied to the sign-up form on the homepage so we can see exactly which ads are paying off. • Ongoing optimisation—bid adjustments, negative keywords, split-testing and performance reporting—to keep cost-per-lead low while volumes rise. My homepage is ready, so no separate landing-page work is required right now, but your advice on minor CRO tweaks will be welcome. If you have a track record of turning clicks into course registrations with Google Ads, let’s talk and get the campaign live this week.