Dynamic Social Media Management for Healthcare

I run a busy medical clinic and pharmacy in Edmonton and need our digital presence to feel as friendly and reliable as our in-person service. I’d like you to take full ownership of our Facebook, Instagram, and TikTok accounts, posting on each platform once a week to boost local awareness, highlight promotions and offers, and give followers a genuine behind-the-scenes look at how we care for the community. Here’s what success looks like for me: • Strategy & Calendar Develop a one-month content calendar that aligns with seasonal health topics, in-store promotions, and pharmacy updates. • Creative Production Design eye-catching graphics, short video reels, and concise copy that stay within Canadian healthcare advertising guidelines. • Scheduling & Community Management Schedule weekly posts, monitor comments and DMs, and flag any medical inquiries that need a licensed professional’s response. • Performance Reporting Provide simple, actionable analytics each month—reach, engagement, follower growth—plus recommendations for the next cycle. I’m primarily interested in promotions and behind-the-scenes content, but if you feel health tips could add value without diluting our focus, I’m open to discussing it. Tools like Canva, Adobe Express, Later, or Hootsuite are all welcome so long as the workflow is efficient and the brand voice stays warm, trustworthy, and local. If you’re confident you can make our Facebook, Instagram, and TikTok feeds a must-follow for Edmonton patients, let’s get started.